Dylan Mulvaney was the victim of transphobic backlash over her social media collaboration with Bud Light. (Credit: Getty Images)
A furious backlash to a Budweiser transgender ‘commercial’ in April 2023 saw sales of Bud Light dramatically fall. The reason? A one-off social media post made by transgender influencer Dylan Mulvaney.
Following calls for a boycott, parent company Anheuser-Busch InBev reported in August 2023 that sales of Bud Light in the US fell by more than 10 per cent in spring, according to the BBC.
In an update to investors on Thursday 3 August 2023, Anheuser-Busch InBev said its share of the US market had dropped more than five per cent since the previous year.
Outside the US, however, Budweiser sales rose by nearly 17 per cent compared with 2022.
Despite Bud Light sales dropping, the Belgium-based company, whose other brands include Stella Artois and Leffe, said performance had been better than analysts had expected.